Jonathan MacDonald

Ondernemer
Human Dialogue / this fluid world / JMA / Every Single One Of Us

Jonathan MacDonald is a respected thought-leader and entrepreneur in digital media. He is an expert in communication strategies and evolving media, business models and mobile.

Along with being the co-founder of business and marketing consultancy, this fluid world , he is also the MD of JMA, co-founder of @sggst, and co-founder of Every Single One Of Us.

The most recent Every Single One of US launch is Human Dialogue; a message optimisation service for companies who want to interact with people in a more effective way. Jonathan says “We have built a system which helps us to identify which types of communication work best for different demographics and campaign objectives. Using this system, HD optimises existing copy, or creates original campaign copy. HD specialises in messages delivered via personal media channels such as mobile, but can create or optimise messages for any media channel.”

Jonathan’s experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists in the digital space.

He has been a Senior Consultant at Ogilvy, Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to British Government, the owner of one of the first online music stores, and a Chairman of the Music Industries Association.

Jonathan speaks about Communication and evolving media, Business models and Mobile.